Custom System — Website, Ads & Your Own POS / CRM
For growing businesses ready to stop duct-taping tools together. A custom-built website, ongoing ad management, and a POS/CRM designed around exactly how you work.
Serving Christiansburg, Blacksburg, Radford & the New River Valley
Off-the-shelf tools work — until they don't. When you're duplicating data between Square, Google Sheets, an email tool, and an appointment app, you're losing hours a week and money every month. The Custom System package rebuilds all of that as one system that fits your business exactly.
You get everything in the Web + Ads package — the custom site and the full ad management — plus a purpose-built POS, CRM, or internal tool designed and hosted by us. Not sure yet? Start with the Website Package and grow into this.
What's included
Custom website
Everything from the Website Package — fast, mobile-first, and yours.
Full ad management
Google + Meta ads, landing pages, monthly reporting from the Web + Ads package.
Custom POS
Point-of-sale built around your services, pricing, inventory, and payment flow.
Custom CRM
Customers, tickets, appointments, and history in one place — searchable and yours.
Automations & integrations
Google Calendar, QuickBooks, Stripe, email, SMS — connected and automated.
Team accounts & roles
Staff logins, permissions, and reporting so your team can actually use it.
How it works
- Step 1
Deep discovery
We map your current workflow, tools, and pain points end-to-end.
- Step 2
System design
You review the data model, screens, and integration plan before we build.
- Step 3
Build in phases
Website + ads first, then POS/CRM in shippable milestones you can use as we go.
- Step 4
Train, launch, support
Team training, data migration, launch, and ongoing improvements.
Get a custom quote
Every job is different. Tell us what you need and we'll quote it upfront before any work begins — no surprise fees.
Frequently asked
How is this different from just using Square or HubSpot?▾
Off-the-shelf tools work if your business fits their assumptions. When it doesn't, you spend hours on workarounds every week. A custom system fits how you already work — and every hour of workaround you save pays it back.
How long does the whole thing take?▾
The website + ads portion launches in ~4–6 weeks. The custom POS/CRM is built in phases across 3–9 months depending on scope, with usable milestones along the way.
Who owns the code and the data?▾
You do. The code is yours, the database is yours, and you can export or migrate anytime. No lock-in.
Can you migrate our existing customer data?▾
Yes — from Square, HubSpot, QuickBooks, spreadsheets, or whatever you have. Data migration is scoped as part of discovery.
Do you keep supporting it after launch?▾
Yes. Most clients keep us on a monthly plan for hosting, monitoring, and ongoing improvements. You can also take the code and run it yourself.
Is this only for tech companies?▾
No — most of our custom systems are for local service businesses (repair shops, contractors, clinics, rentals, real estate) that outgrew the off-the-shelf tools.
Related services
Ready when you are
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